The statistics is inexorable: the volume of online retail sales in 2008 grew by 35%. Offline retail – only 13%. In 2009, the volume of outdoor advertising has already decreased by 42%. The volume of Internet audience is approaching television. For example, Yandex almost caught up with Ren-TV. And together with Mail.ru they overtook the TV center. Young people spend on social networks an average of 33 hours per month. In short, the crisis has added points to the online environment.
Large chains have long opened their online stores – by 2008, the ten largest RuNet projects included Euroset, Svyaznoy, M.Video and Technosila. Recently engaged in online trading “Alphabet of taste” and “Book-eater”. In the near future, the X5 Retail Group is also going to take this path, its head Lev Khasis says that it will be a Continue reading