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How to choose the main theme of the blog?

After writing a couple of articles for the ShkolaZhizni.ru site, I thought: “Well, since I’ve become a“ writer ”, would I get my own blog on the Internet?” Write my own articles there, invite readers, and, finally, coin.ziro .wow or something else. I wanted to become a hacker, and a phreaker, and a spammer, but in this case I turned out to be a lamer, so I decided to become a blogger, maybe at least I will not be a loser here. Okay, jokes with jokes, and since I’ve decided, I need to clearly think about what to write about. Moreover, experienced bloggers advise not to disturb everything in a heap, but to choose one or two topics. What to do when you want to talk about everything, there are many interests? Here you have to think – to leave something, to refuse something. It’s better, as experts advise, to start several blogs on different topics than one “vinaigrette”.

Having broken his head a little, he remembered one technique, in principle, well-known. Having slightly altered it for the task, I bring to your attention.

1. First, take a piece of paper and write 10-15 (up to 20) of topics that you are particularly interested in for the future blog. At this stage, you don’t need to think much, we write without reasoning, automatically. That’s what I did:

sport
martial arts
seo
marketing
music
programming
computer networks
health
psychology
online earnings
sociology
cooking
blogging

2. Then we select for ourselves the most interesting topic, and put the number “1” opposite it. And further in terms of preference, we rank interests – for example, like this:

sport 11
martial arts 6
seo 7
marketing 8
music 12
programming 2
computer networks 3
health 5
psychology 10
earnings on the web 1
sociology 9
cooking 13
blogging 4

3. We remove everything after ten:

martial arts 6
seo 7
marketing 8
programming 2
computer networks 3
health 5
psychology 10
earnings on the web 1
sociology 9
blogging 4

4. Using the same system as above, we reveal the degree of your professionalism in all selected areas, ranking them from 1 to 10, recalling all diplomas, awards and trying to evaluate your abilities as objectively as possible:

martial arts 6 | 1
seo 7 | 8
marketing 8 | 10
programming 2 | 7
computer networks 3 | 2
health 5 | 4
psychology 10 | 3
earnings on the Web 1 | 6
sociology 9 | 5
blogging4 | 9

5. Add a few more numbers for our study. We have found out your interests, professional opportunities, now we will find out the interests of your potential readers. To do this, we use the Yandex service “Keyword Statistics” (http://wordstat.yandex.ru), which shows the forecast of the number of impressions per month for the keywords you entered. You can also see the column “Pay attention to.” For example, if the word “martial arts” gives a forecast of 26182 hits a month, then “karate” – 90378, “boxing” – 299455, “wrestling” – 371594. We focus on what exactly I want to write about.

martial arts 6 | 1 | (26182) 9
seo 7 | 8 | (52771) 6
marketing 8 | 10 | (595751) 3
programming 2 | 7 | (283707) 5
computer networks 3 | 2 | (46494) 7
health 5 | 4 | (758864) 2
psychology 10 | 3 | (1167258) 1
earnings on the Web 1 | 6 | (7137) 8
sociology 9 | 5 | (315589) 4
blogging 4 | 9 | (390) 10

The last two columns may or may not be taken into account, at your discretion. You can use them separately to illustrate the popularity of queries. We add up the first two indicators and, based on their sum, rank our topics again.

martial arts 6 + 1 = 7 | 2 (26182) 9
seo 7 + 8 = 15 | 6 (52771) 6
marketing 8 + 10 = 18 | 7 (595751) 3
programming 2 + 7 = 9 | 3 (283707) 5
computer networks 3 + 2 = 5 | 1 (46494) 7
health 5 + 4 = 9 | 3 (758864) 2
psychology 10 + 3 = 13 | 4 (1167258) 1
earnings on the Web 1 + 6 = 7 | 2 (7137) 8
sociology 9 + 5 = 14 | 5 (315589) 4
blogging 4 + 9 = 13 | 4 (390) 10

In principle, at this stage it is already possible to make a decision, but if you have not accepted it, then play with the numbers again. We will leave five topics that are most suitable for interests and knowledge (that is, with the least points).

computer networks 5 | 1 | (46494) 7
earnings on the Web 7 | 2 | (7137) 8
martial arts 7 | 2 | (26182) 9
health 9 | 3 | (758864) 2
programming 9 | 3 | (283707) 5

Based on the results of this test, I can decide to start two blogs. The first will unite computer networks, earnings in the Network and programming. The second is martial arts and health, which is generally incompatible in nature (just kidding). And I can choose any one topic, focusing on indicators of interest and popularity. You can include other statistics important to you in the calculation.

The purpose of this technique is not accurate mathematical predictions, but help in self-determination. In which I wish you success!

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