Profession – Corporate Blogger
Announcement on the remote work exchange: “Requires a blogger …” Is it really happened ?! “07/21/2008. Super Portal (title) is looking for a Blogger Journalist! What is the work under such an interesting name? Now I’ll tell you: ₽ Free 14-day course! Requirements: 1) maximum awareness in the social life of the Internet; 2) editing and writing skills in various styles, from jokes to press releases; 3) creativity, literacy, responsibility. Responsibilities: 1) writing texts of various subjects and styles; 2) work with forums, blogs and social networks. The work is remote, so you can live in any city! If you are interested, send a resume to (e-mail address). “I contacted this address, and I was offered a two-page bunch of duties and … decent payment in the amount of … 1.5 US dollars per day! This despite the fact that I’m off my grid I’m harvesting blogs “dozens of times more. Yes … we don’t have a job market for bloggers yet – therefore, the level of salaries depends, IMHO, exclusively on greed. By the way, both sides! Even the all-knowing Google gave only 44 at the request of” corporate blogger ” pages … And what about them, in the “Wild West “? Here is one (and there There is a dime a dozen!) Labor exchange exclusively for bloggers: http://performancing.com/forum/326. For those who do not speak English, I can say that it is proposed to work 4-5 days in a week, an average of 23 days a month. An average payment of $ 10 per post, that is, for one blog entry is announced. Note, this is the very, very initial level! The average salary of a Western corporate blogger is 60-70 thousand dollars a year. God knows what money, but … The responsibilities of such a blogger usually include editing content on a website and writing press releases. About 100 candidates usually apply for each of these vacancies. Firms are actively searching for candidates who can write in a conversational style that is understandable to ordinary people or other target audiences on topics that are most relevant to the company. Indeed, a lively spoken language – this is not for you to write press releases on a predefined template! You can read about what requirements a Western employer has for bloggers here. “The bourgeois, who again goes ahead of the rest, is already officially hiring bloggers, while the RuNet still don’t really understand what a blog is, what to do with corporate blogs and“ where to write a blogger on a regular staff list ”. However, in our Runet Homeland, not everything is so … pi-pip-pi … bad. Gradually, understanding comes that the corporate blog is a means of competition, a new means of warfare in corporate business! So, what are the requirements for the profession of a corporate blogger? Let’s try to figure it out. But first, let’s figure out why companies need their corporate blog. For lack of domestic experience, we turn to the western. For the most part, the leaders of Western companies (mainly those working in the field of IT) argue that a corporate blog is needed, first of all, as a tool for informally prompt uploading (in the broad sense of the word) of company information to the Network. Viral image campaigns, so to speak, to carry out. Plus, gather around the blog community of readers loyally related to this company (read, bloggers), who will continue to spread information in the spirit of a positive image of the company. There are, of course, informational, and even more so “selling” functions, but they are very secondary. For this there is an official website of the company. The leaders of Western companies are well aware of this formulation of the issue. Bloggers also understand it, so the linking process “company management + corporate blogger” goes there faster and easier. Consequently, the work of the corporate blogger “in their place, in the Wild West” is evaluated according to the fulfillment of the tasks set. Often you need not attendance, not a post-description in itself, but a “purposeful communication of certain information to a certain circle of people at a certain time. Sometimes – in general, up to one particular person. And if this is done, then the work is done, but if not, then no! ” How this does not coincide with the Russian practice of paying for post-writing, and usually by the number of characters! By the way, here is some more information for consideration. A new profession in demand has already appeared in Western blogging – a virtual assistant or a blogger-understudy of the first persons of the company. Usually this is one person for all top managers, although this is not important. The first persons of the company do not always have enough (or, rather, always not enough) time to maintain their “personal blog” … personally. This is where a virtual assistant appears who knows his opinion well on various issues and can take on part of the work of blogging or completely maintain it. Consequently, corporate blogging is both good and money! How much you can earn on this field – I have no idea, but I feel that either a lot or a lot!